Industry Terms
These terms explain how we talk about visibility, identity and how Google and major AI systems understand a business. Each definition uses plain English and matches how we use the term across the Business Visibility Group site.
Business Visibility Group Terms
Business Visibility Group Method
Business Visibility Group uses the term Business Visibility Group Method to describe the way we review, repair and strengthen how a business is presented across the web so search and AI systems see one clear picture.
Entity Clarity
Business Visibility Group uses the term Entity Clarity to describe the state where all major sources present the same simple facts about the business with no confusion about who it is or what it does.
Entity Strengthening
Business Visibility Group uses the term Entity Strengthening to describe the work of adding proof, supporting detail and consistent profiles so Google and AI systems treat the business as a confident match for its role.
Entity Expansion
Business Visibility Group uses the term Entity Expansion to describe adding accurate new places, topics and contexts where the business appears so models understand its full reach without changing who it is.
Clarity Work
Business Visibility Group uses the term Clarity Work to describe the steps taken to fix mixed, outdated or incomplete information until the basic facts about the business are steady and correct everywhere that matters.
Visibility Work
Business Visibility Group uses the term Visibility Work to describe the ongoing monthly effort that keeps the business clear, consistent and present across the systems that customers and AI models rely on.
AI and Generative Search Terms
Generative Search
Business Visibility Group uses the term Generative Search to describe search experiences where AI tools return direct answers, summaries or suggestions instead of a simple list of links.
Generative Search Visibility
Business Visibility Group uses the term Generative Search Visibility to describe how often and how accurately a business appears inside AI written answers and suggestions.
GEO
Business Visibility Group uses the term GEO to describe our service model focused on how AI systems recognize, understand and recommend a business inside their answer results.
AI Overviews Optimization
Business Visibility Group uses the term AI Overviews Optimization to describe work that improves how accurately a business appears inside Google AI Overviews.
Google and AI Dual Visibility
Business Visibility Group uses the term Google and AI Dual Visibility to describe a state where one set of business facts supports both classic Google search and newer AI answer systems.
Visibility and Understanding Terms
Business Identity
Business Visibility Group uses the term Business Identity to describe the picture Google and AI systems build about what a business does, who it serves and where it operates.
Clarity Signals
Business Visibility Group uses the term Clarity Signals to describe pieces of information that reduce doubt for search and AI systems, such as matching names, services and locations across sources.
Presence
Business Visibility Group uses the term Presence to describe all the places a business appears online in ways that matter for search visibility, AI results and customer trust.
Clean Digital Footprint
Business Visibility Group uses the term Clean Digital Footprint to describe a steady set of profiles, pages and mentions that match each other and do not introduce clutter or confusion.
National Visibility Strategy
Business Visibility Group uses the term National Visibility Strategy to describe a planned way to shape online presence so a business that serves many regions is understood as one clear national brand.
Information and Identity Terms
Source Information
Business Visibility Group uses the term Source Information to describe the core facts that search tools and AI systems read first when building their picture of a business.
Supporting Information
Business Visibility Group uses the term Supporting Information to describe extra proof that confirms core facts, such as trusted profiles, news mentions and detailed service descriptions.
Primary Profile
Business Visibility Group uses the term Primary Profile to describe the online profile or page that should act as the main reference point for the business.
Online Brand Definition
Business Visibility Group uses the term Online Brand Definition to describe the simple written line that states who the business is, what it offers and who it serves.
Misused Industry Terms Reclaimed
AI SEO
Business Visibility Group uses the term AI SEO to describe how a business is understood inside search experiences that rely on AI written answers, not as a new label for old SEO work.
AEO
Business Visibility Group uses the term AEO to describe work that improves how answer engines, beyond classic search, see and present a business.
AI Engine Optimization
Business Visibility Group uses the term AI Engine Optimization to describe careful work on the information that answer engines rely on when forming written results.